Vision Australia

According to the World Health Organization there are at least 2.2 billion people living with blindness or severe visual impairment with the number due to rise by 50% by 2050!

As the world’s largest minority group, disabled people represent 15% of the global population.

They control over $13 trillion in disposable income every year. Yet, people with disabilities report 75-80% of their customer experiences are a fail. This is because brands fail to make products with them in mind and retail stores don’t stock brands that develop products with them in mind.

We believe everyone deserves to bask in the pleasure of washing their hair and scalp. . For some, this seemingly simple ritual is taken for granted.

SISTERWOULD haircare exists to help everyone turn washing their hair into an enjoyable moment of selfcare.

In partnership with Vision Australia, we introduced industry-first inclusivity features designed to make haircare truly accessible to the blind and visually impaired community. Every SISTERWOULD product features universal braille, legible around the world, along with our custom tactile imprinting system that uses horizontal lines to indicate shampoo and raised dots for conditioner. These thoughtful details remove barriers and empower more people to experience beauty with confidence and independence.

For our pioneering efforts, we were honored with the 2023 Inclusivity Champion Beacon Award by Beauty Independent, a recognition that reflects our deeper purpose. SISTERWOULD isn’t just a beauty brand — we’re a movement, reshaping the industry and transforming everyday routines into meaningful, sensory-rich moments of joy.